---
title: Add Your Existing, Potential, and Competitor Locations
description: Identify opportunities and plan smarter expansion by categorising your locations effectively.
---

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# Add Your Existing, Potential, and Competitor Locations

## Identify opportunities and plan smarter expansion by categorising your locations effectively.

TargomoLOOP lets you add locations in three built-in categories — **Existing**, **Potential**, and **Competitor** — so you can visualise your network, run analyses, and simulate changes with clarity.

Targomo provides three pre-defined location types:

- **Existing Network Locations**
- **Potential Locations**
- **Competitor Locations**

You can add a location to any of these categories using the following steps:

1. **Use the search bar** at the top of the screen to find an address or **click on the desired location** on the map.  
   ![Screenshot 2025-05-27 at 07.42.52](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-27%20at%2007.42.52.png?width=688&height=461&name=Screenshot%202025-05-27%20at%2007.42.52.png)  
   or
   
   ![Screenshot 2025-05-27 at 07.43.04](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-27%20at%2007.43.04.png?width=688&height=463&name=Screenshot%202025-05-27%20at%2007.43.04.png)
2. Click on **Save to Network.  
   ![Screenshot 2025-05-27 at 07.48.47](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-27%20at%2007.48.47.png?width=688&height=465&name=Screenshot%202025-05-27%20at%2007.48.47.png)**
3. In the popup:
   
   **Enter a name** for your location
   
   Select **category** from the dropdown:
   
     - `Existing location`
     - `Potential location`
     - `Competitor location`
       
       ``
       
       ``
4. Click **Add**.
5. View added location the **Network Overview section.  
   ![Screenshot 2025-05-27 at 08.13.52](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-27%20at%2008.13.52.png?width=688&height=400&name=Screenshot%202025-05-27%20at%2008.13.52.png)  
   ![Screenshot 2025-05-27 at 08.15.04](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-27%20at%2008.15.04.png?width=688&height=397&name=Screenshot%202025-05-27%20at%2008.15.04.png)**

Categorizing your locations helps you:

- Benchmark potential sites against existing ones
- Run cannibalisation or expansion analysis.

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    - [Location scoring and GeoAI revenue and other predictions](https://info.targomo.com/targomoloop/help/location-scoring-and-geoai-revenue-and-other-predictions?hsLang=en#location-scoring-and-geoai-revenue-and-other-predictions)
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