Compare a Location with Your Network, Competitors, or Specific location using Benchmark feature.

Benchmarking in TargomoLOOP allows you to compare one location against:

• All locations in your network

• A specific category (e.g. “Urban Stores” or “Franchise”)

• A group of tagged locations (e.g. “Top Performers”)

• A single location of your choice

This helps you assess whether a location is above or below average across key metrics like revenue, population reach, or spending power.

Steps to Benchmark a Location

1. Select a location from the map
   It must be one of your existing network locations.

2. Click on the Benchmark icon
   This will open the comparison interface.
   

3. Default comparison: Your Network
   The system will automatically compare this location against all others in your current network.

4. Click the pencil icon (edit)
   To change the benchmark type, click the edit button next to the current selection.
   

5. Choose your comparison group and Click “Compare”
   You can select from:

   • My Network – Compare against all locations in your network

   • Category – Filter by location type

   • Tagged Locations – Compare against a custom group

   • Single Location – Compare one-on-one with a specific store
     
     

The results will update immediately and display differences in key metrics.

📋 View Benchmark Table (Optional)

If you’re comparing against multiple locations (e.g. your network or a tag group):

• Click the Benchmark Table icon next to the benchmark selector

• This opens a table showing individual comparisons against each location in the selected group