Use benchmark feature to evaluate performance and understand how a location stacks up against others.
Benchmarking in TargomoLOOP allows you to compare one location against:
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All locations in your network
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A specific category (e.g. “Urban Stores” or “Franchise”)
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A group of tagged locations (e.g. “Top Performers”)
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A single location of your choice
This helps you assess whether a location is above or below average across key metrics like revenue, population reach, or spending power.
Steps to Benchmark a Location
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Select a location from the map
It must be one of your existing network locations. -
Click on the Benchmark icon
This will open the comparison interface.
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Default comparison: Your Network
The system will automatically compare this location against all others in your current network. -
Click the pencil icon (edit)
To change the benchmark type, click the edit button next to the current selection.
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Choose your comparison group and Click “Compare”
You can select from:-
My Network – Compare against all locations in your network
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Category – Filter by location type
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Tagged Locations – Compare against a custom group
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Single Location – Compare one-on-one with a specific store
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The results will update immediately and display differences in key metrics.
📋 View Benchmark Table (Optional)
If you’re comparing against multiple locations (e.g. your network or a tag group):
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Click the Benchmark Table icon next to the benchmark selector
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This opens a table showing individual comparisons against each location in the selected group
