Categories will help you distinguish between your own locations and brands, and competitors
What are categories for?
In TargomoLOOP, you will find two types of categories: "My Network" categories and "Competitor" categories.
As their names indicate it, one is used to list your own location network; in the other, you can list your competitors.
They have fundamentally different behaviours:
|Category type||My Network||My Competitors|
|Use||Add your own brands and locations to be able to analyse them in depth||Add your competitors, mainly to understand their cannibalisation effect|
|Do locations in these categories cannibalise other locations?||Yes||Yes|
|Can I analyse these locations?||Yes||Only partially - no cannibalised results will be displayed and these locations cannot be compared|
|How many locations can I create for each category type?||Defined by your LOOP plan||10 times as many as "My Network"|
Create new categories
By default, there will be 2 categories in LOOP. However, you can create more. To do so, simply hit "Create new category" when creating a new location or head to the Settings
To edit or delete categories, go to the settings and click on the Categories tab