What is Location Intelligence?

Location Intelligence is the process of collecting and managing location data, enriching it with other data sources and contextualizing it using the latest technologies.

Locations intelligence combines different types of data, such as demographics and sales figures, and analyzes these numbers in relation to their location component. It allows users to use travel time analyses, gravitational analyses and big data technologies to discover how variables correlate with one another. 

Location intelligence turns raw data into new insights, that businesses and public organizations can use to run scenarios, predict the performance of a location or transit stop, and optimize a network of locations. 

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