With our latest release, you can now analyze your competitors and use them as benchmark.
To opt into fetching data about your competitor’s locations, go to ⚙️Settings › Categories, 🖊️edit the desired category, and switch on Enable location analysis.
Now you can click on a competitor locations and find their results in the left hand panel. Same for the Network Overview in the competitors tab where you find them in tabular form.
Now you can use competitors as benchmark: In the left-hand results panel select ‹ › Benchmark. A dialog comes up to let you select which locations to benchmark against. If you select Category, you can now select competitor categories as well.
If you don’t want to benchmark against a whole category, but only certain locations, that’s also possible by using tags. You can now tag competitors (or own) locations and use the tag as benchmark source.