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What's GeoAI and how to use it in LOOP

GeoAI in TargomoLOOP, it helps you find out how well a potential location could perform by predicting future sales or revenue.

What is GEO-AI?

GEO-AI predicts the future revenue (or other KPIs) of any location using past data.

How does it work?

  • It learns from your existing store performance (e.g., revenue)
  • It connects this with thousands of factors like:
    • Competitor locations
    • Demographics and statistics
    • Footfall and traffic
    • Points of interest

👉 It identifies what makes a location successful.

Why use GEO-AI?

GEO-AI helps you move from guesswork to data-driven decisions when choosing locations.

1. Predict performance before you invest
  • Estimate revenue (or KPIs) before opening a store
  • Reduce risk of choosing the wrong location

👉 Instead of “this looks like a good street” → you get data-backed predictions

2. Find the best locations faster
  • Scan thousands of locations instantly
  • Identify high-potential areas using heatmaps

👉 Saves weeks of manual research

3. Understand why a location works
  • See which factors drive performance:
    • Footfall
    • Competition
    • Demographics
    • Accessibility

👉 Not just a score — explainable insights

4. Measure impact on your network
  • Predict how a new store affects existing ones
  • Identify cannibalisation risks

👉 Helps you grow your network without hurting current stores

5. Benchmark against your best stores
  • Compare new locations with your top-performing stores
  • Replicate success patterns

👉 Scale what already works

6. Replace manual analysis

Without GEO-AI:

  • Limited variables
  • Time-consuming
  • Biased decisions

With GEO-AI:

  • Thousands of variables
  • Automated learning
  • Objective results
7. Improve over time
  • Models get better as more data is added
  • Can be refined based on your feedback

👉 It’s not static — it evolves with your business

How accurate is it?

Up to 90% accuracy in predicting future sales or revenue.

What do you get?

  • Predicted revenue (or KPI) for any location
  • Impact on nearby stores (cannibalisation)
  • Breakdown of key drivers (what influences the prediction)
  • Heatmaps showing high-potential areas

How do you use it?

  1. Add or search for a location in TargomoLOOP
  2. GeoAI instantly shows the predicted performance

Screenshot 2026-04-28 at 07.15.00

3. Analyze impact, compare locations, and make decisions

Key takeaway

GeoAI is a data-driven decision tool that helps you choose the best locations faster, with confidence and transparency.

If you want a full demonstration of GeoAI, here is an explainer from our founder, Henning.