Add competitor brands and other Point of Interests (POIs) like bus stop and more on the map.

Add, show and hide POIs and brands.

Adding Points of Interest like bus stops, schools, or shopping centers, and competitor brands locations, helps you understand the environment surrounding your locations. It enables you to:

• Measure accessibility and attractiveness of a location

• Compare brand density and market saturation

• Plan expansion while avoiding direct competition

• Factor in transit access, footfall generators, or potential cannibalisation risk

Steps to Add POIs and Brands in TargomoLOOP

1. Open the Statistical Data Section
   On the right-hand panel, find the “Statistical data” section.
   Click the dropdown and select “Add Data”.
   Alternatively, go to Settings → Add Data.
   
   
   
   or
   
   
   

2. Choose What to Add
   You’ll see two options:

   • Points of Interest

   • Brands
     
     

3. Search for a Brand or POI
   Type in the name of the brand (e.g. Rewe) or point of interest (e.g. Bus stop).
   
   

4. Select the Desired dataset
   Choose the item(s) you want from the results list.

5. Configure Display Settings

   • Choose the catchment type (e.g. 15-minute walk or 5 km radius)

   • Choose a cannibalisation type if relevant (optional for competitors)

6. Click “Add”
   The brand or POI will now be added to your project.
   

7. Scroll to “Points of Interest” in the Right Panel
   Scroll down to find the Points of Interest section.
   
   

8. Show or Hide POIs and Brands
   Use the eye icon next to each item to toggle visibility on the map.