![Targomo-logo-email-logo-template.png]](https://info.targomo.com/hs-fs/hubfs/Targomo-logo-email-logo-template.png?height=40&name=Targomo-logo-email-logo-template.png){kind=logo}
FAQ
Find answers to the most frequently asked questions
General
Footfall and Visitors data
- Where does the data come from?
- How often is the data updated?
- What is the difference between Footfall and Visitor data?
- When to use Footfall and when to use Visitors data?
- If the same person visits twice in one day, are they counted twice?
- What fraction of the population do you cover?
- When configuring Footfall and Visitor data, what catchments should one use?
- Are Footfall and Visitor values in charts totals or daily averages?
- The shown numbers are daily averages. Can I get weekly / monthly / yearly figures?
- Are footfall/visitor counts between different countries comparable?
- How do you extrapolate your data to absolute figures?
- A location I'm evaluating has more visitors than footfall, how can that be?
- I'm interested in the total visitors to a train station. Should I sum up the footfall and visitor counts?
- Some areas are not covered with cells in the data, does it mean that there is nobody walking there?
- Why can't I use footfall with cannibalization?
- I found a count for a street or mall that differs from Targomo's. What can be possible reasons?