Are Footfall and Visitor values in charts totals or daily averages?

The values shown in the Footfall and Visitor charts are daily averages, not accumulated totals for the selected period.

For example, in “Footfall by Month,” the value for January represents the average daily footfall during January, rather than the total footfall across the entire month.

The same applies to the other breakdown charts: values represent daily averages for the respective month, hour of day, or visit-duration category.