Key terms to help new and experienced users quickly understand essential concepts and features within the platform:
Benchmarking
Comparing the performance of one location against another or against a group (e.g. your network or competitors) to assess relative strengths and opportunities.
Cannibalization Analysis
Measuring and visualizing how adding a new location may reduce traffic or revenue at your existing sites due to overlapping catchment areas.
Catchment Area
The geographic zone—from a point on the map—within a specified travel time or distance, representing the area that location can draw customers from.
GeoAI
The AI-driven engine that powers Targomo’s predictive analytics, including revenue forecasts and footfall estimations, by learning patterns in spatial and statistical data.
Heatmap
A layer that uses color gradients to show the intensity or concentration of one or more datasets (e.g. income, population, footfall) across the map.
Isochrone Map
A visualization of travel-time zones around a location, showing how far one can reach within equal time intervals by driving, walking, or cycling.
Location Intelligence
The process of turning geographic, demographic, and behavioral data into actionable business insights for site planning and network optimization.
Network Overview
A spreadsheet-style table at the bottom of the interface listing all your existing, potential, zones, and competitor locations along with key metrics, sortable and filterable.
Points of Interest (POIs)
Pre-loaded or user-added locations of commercial or public interest (e.g. shops, schools, transit stations) that help contextualize site analyses.
Scenario Modeling
Tools for simulating “what-if” changes—such as opening, closing, replacing, or acquiring locations—to predict their impact on your network before making real-world decisions. These simulations help retailers and real estate professionals plan confidently by visualizing effects on performance, catchments, and network balance.
Simulate Opening
Test how opening a new location would affect your network. You can:
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Add a potential location to the map
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Analyze its predicted revenue, customer reach, and score
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Evaluate the impact on nearby existing stores (including potential cannibalization)
Simulate Closing
Visualize what happens when you close an existing store. The simulation shows:
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How customer access and catchments change
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Which nearby stores absorb traffic
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Potential service gaps left in the network
Simulate Replacement
Compare two locations—typically an existing one and a new candidate—to assess whether it’s worth replacing one with the other. The tool helps you:
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Model a one-to-one location swap
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Compare projected performance before and after the change
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Evaluate reach overlap, score improvement, or cannibalisation effects
Simulate Acquisition
Estimate the effect of acquiring competitor locations or integrating a new network. You can:
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Add competitor or partner sites to your network
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Simulate how they fit into your existing coverage
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Analyze total market presence post-acquisition
Statistical Data
Demographic or behavioral data layers (e.g. population, income) that can be visualized and used in performance analysis.
Tags
Labels used to group or filter locations (e.g. Urban, Flagship, Franchise). Useful in benchmarking and organizing large networks.
Zone
A custom area drawn manually on the map to define a specific geographic region. Unlike automatically generated catchments, zones give you full control over shape and scope — useful for visualizing trade areas, planning districts, or grouping multiple locations.