--- title: Glossary of Key TargomoLOOP Terms description: Key terms to help new and experienced users quickly understand essential concepts and features within the platform: --- [Skip to content](https://info.targomo.com/targomoloop/help/glossary-of-key-targomoloop-terms#main-content) ![Targomo-logo-email-logo-template.png\]](https://info.targomo.com/hs-fs/hubfs/Targomo-logo-email-logo-template.png?height=40&name=Targomo-logo-email-logo-template.png) - [Sample About Page](https://www.targomo.com/en/about/) - [Sample Contact Page](https://www.targomo.com/en/contact/) - [Default HubSpot Blog](https://info.targomo.com/blog) Open main navigation Close main navigation - [Sample About Page](https://www.targomo.com/en/about/) - [Sample Contact Page](https://www.targomo.com/en/contact/) - [Default HubSpot Blog](https://info.targomo.com/blog) How can we help you? - There are no suggestions because the search field is empty. 1. 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[🔠 Getting familiar with TargomoLOOP](https://info.targomo.com/targomoloop/help/getting-started-with-targomoloop?hsLang=en#getting-familiar-with-targomoloop) # Glossary of Key TargomoLOOP Terms ## Key terms to help new and experienced users quickly understand essential concepts and features within the platform: **Benchmarking** Comparing the performance of one location against another or against a group (e.g. your network or competitors) to assess relative strengths and opportunities. **Cannibalization Analysis** Measuring and visualizing how adding a new location may reduce traffic or revenue at your existing sites due to overlapping catchment areas. **Catchment Area** The geographic zone—from a point on the map—within a specified travel time or distance, representing the area that location can draw customers from. **GeoAI** The AI-driven engine that powers Targomo’s predictive analytics, including revenue forecasts and footfall estimations, by learning patterns in spatial and statistical data. **Heatmap** A layer that uses color gradients to show the intensity or concentration of one or more datasets (e.g. income, population, footfall) across the map. **Isochrone Map** A visualization of travel-time zones around a location, showing how far one can reach within equal time intervals by driving, walking, or cycling. **Location Intelligence** The process of turning geographic, demographic, and behavioral data into actionable business insights for site planning and network optimization. **Network Overview** A spreadsheet-style table at the bottom of the interface listing all your existing, potential, zones, and competitor locations along with key metrics, sortable and filterable. **Points of Interest (POIs)** Pre-loaded or user-added locations of commercial or public interest (e.g. shops, schools, transit stations) that help contextualize site analyses. **Scenario Modeling** Tools for simulating “what-if” changes—such as opening, closing, replacing, or acquiring locations—to predict their impact on your network before making real-world decisions. These simulations help retailers and real estate professionals plan confidently by visualizing effects on performance, catchments, and network balance. **Simulate Opening** Test how opening a new location would affect your network. You can: - Add a potential location to the map - Analyze its predicted revenue, customer reach, and score - Evaluate the impact on nearby existing stores (including potential cannibalization) **Simulate Closing** Visualize what happens when you close an existing store. The simulation shows: - How customer access and catchments change - Which nearby stores absorb traffic - Potential service gaps left in the network **Simulate Replacement** Compare two locations—typically an existing one and a new candidate—to assess whether it’s worth replacing one with the other. The tool helps you: - Model a one-to-one location swap - Compare projected performance before and after the change - Evaluate reach overlap, score improvement, or cannibalisation effects **Simulate Acquisition** Estimate the effect of acquiring competitor locations or integrating a new network. You can: - Add competitor or partner sites to your network - Simulate how they fit into your existing coverage - Analyze total market presence post-acquisition **Statistical Data** Demographic or behavioral data layers (e.g. population, income) that can be visualized and used in performance analysis. **Tags** Labels used to group or filter locations (e.g. Urban, Flagship, Franchise). Useful in benchmarking and organizing large networks. **Zone** A custom area drawn manually on the map to define a specific geographic region. Unlike automatically generated catchments, **zones** give you full control over shape and scope — useful for visualizing trade areas, planning districts, or grouping multiple locations. - [👋 Getting started with TargomoLOOP](https://info.targomo.com/targomoloop/help/getting-started-with-targomoloop?hsLang=en#main-content) - [🔠 Getting familiar with TargomoLOOP](https://info.targomo.com/targomoloop/help/getting-started-with-targomoloop?hsLang=en#getting-familiar-with-targomoloop) - [📊 Working with data](https://info.targomo.com/targomoloop/help/getting-started-with-targomoloop?hsLang=en#working-with-data) - [📍 Working with locations](https://info.targomo.com/targomoloop/help/getting-started-with-targomoloop?hsLang=en#working-with-locations) - [🎨 Changing colours, icons, and marker size](https://info.targomo.com/targomoloop/help/getting-started-with-targomoloop?hsLang=en#changing-colours-icons-and-marker-size) - [⭕ Working with catchment/trade area](https://info.targomo.com/targomoloop/help/getting-started-with-targomoloop?hsLang=en#working-with-catchment-trade-area) - 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[Location scoring and GeoAI revenue and other predictions](https://info.targomo.com/targomoloop/help/location-scoring-and-geoai-revenue-and-other-predictions?hsLang=en#location-scoring-and-geoai-revenue-and-other-predictions) - [FAQ](https://info.targomo.com/targomoloop/help/faq?hsLang=en#main-content) - [General](https://info.targomo.com/targomoloop/help/faq?hsLang=en#general) - [Footfall and Visitors data](https://info.targomo.com/targomoloop/help/faq?hsLang=en#footfall-and-visitors-data) - [GeoAI](https://info.targomo.com/targomoloop/help/faq?hsLang=en#geoai) - [User access and Single Sign-on (SSO)](https://info.targomo.com/targomoloop/help/faq?hsLang=en#user-access-and-single-sign-on-sso) - [Others](https://info.targomo.com/targomoloop/help/faq?hsLang=en#others) - [Release Notes](https://info.targomo.com/targomoloop/help/release-notes?hsLang=en#main-content) - [Q4 2026](https://info.targomo.com/targomoloop/help/release-notes?hsLang=en#q4-2026) - [Q3 2026](https://info.targomo.com/targomoloop/help/release-notes?hsLang=en#q3-2026) - 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