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How to add Footfall data

You can easily add footfall data to your analysis.

  1. Go to Settings
  2. Click on the Custom analysis tab
  3. Click on Add data
  4. Select the Footfall dataset you want to use
  5. Choose the catchment radius
  6. Select the counting method
  7. Click "Add dataset"

What does each setting mean?

Catchment (radius)

Defines how far from your location footfall will be considered.

  • Smaller radius (e.g., 30m)
    Measures footfall very close to your store (doorstep level)
  • Larger radius (e.g., 50m+)
    Includes nearby streets and surrounding area

Counting method

  • Weighted average (recommended for most cases)
    Considers all nearby cells, giving more importance to closer ones
    → Best for realistic, balanced view of footfall
  • Maximum
    Picks the highest footfall value within the radius
    → Captures the busiest nearby point (e.g., main street)

Best practices (with real examples)

1. High-street retail store 

  • Catchment: 30m
  • Method: Weighted average

Why: You want to measure footfall directly passing your storefront, not nearby parallel streets.

2. Store near a major intersection (e.g., corner location in city center)

  • Catchment: 50m
  • Method: Maximum

Why: The busiest footfall might be at the intersection, not exactly at your door. Maximum helps capture that peak opportunity.

3. Shopping mall store (indoor location)

  • Catchment: 30m
  • Method: Weighted average

Why: Footfall is more evenly distributed inside malls. You want a realistic average around your unit.

4. Suburban store with imprecise coordinates

  • Catchment: 50m+
  • Method: Weighted average

Why: If your location is slightly off, a larger radius avoids misleading low values.

5. Benchmarking multiple locations across a city

  • Catchment: 50m+ (consistent across all)
  • Method: Maximum or Weighted (but keep consistent)

Why: Consistency matters more than precision when comparing locations.

Key tip

  • Use smaller radius + weighted average for precision
  • Use larger radius + maximum to capture peak potential

If you're unsure, start with:

  • 30m + weighted average
    Then adjust based on how your locations behave (street vs area-driven).