---
title: Add and Visualise Statistical Data like population, income level and more.
description: Adding statistical data helps you visualise insights like population density, age distribution, income, and spending power directly on the map.
---

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# Add and Visualise Statistical Data like population, income level and more.

## Adding statistical data helps you visualise insights like population density, age distribution, income, and spending power directly on the map.

### To Add and Visualise Statistical Data:

1. Go to the **Statistical Data** section  
   ![Screenshot 2025-05-25 at 19.26.51](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-25%20at%2019.26.51.png?width=670&height=444&name=Screenshot%202025-05-25%20at%2019.26.51.png)
2. Open the **dropdown menu** and click **Add Data**  
   *Or* click the **Settings** button and choose **Add Data  
   ![Screenshot 2025-05-25 at 19.28.38](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-25%20at%2019.28.38.png?width=670&height=446&name=Screenshot%202025-05-25%20at%2019.28.38.png)  
   ![Screenshot 2025-05-25 at 21.16.53](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-25%20at%2021.16.53.png?width=670&height=444&name=Screenshot%202025-05-25%20at%2021.16.53.png)
   
   ![Screenshot 2025-05-25 at 21.19.35](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-25%20at%2021.19.35.png?width=670&height=445&name=Screenshot%202025-05-25%20at%2021.19.35.png)**
3. Choose the **type of statistical data** you want to display  
   *(e.g., demographics, income and spending etc.)  
   ![Screenshot 2026-04-19 at 13.10.14](https://info.targomo.com/hs-fs/hubfs/Screenshot%202026-04-19%20at%2013.10.14.png?width=644&height=462&name=Screenshot%202026-04-19%20at%2013.10.14.png)*
4. Select your **dataset** and click **Next  
   ![Screenshot 2025-05-25 at 21.22.34](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-25%20at%2021.22.34.png?width=670&height=438&name=Screenshot%202025-05-25%20at%2021.22.34.png)**
5. Choose your **catchment area** (e.g., 10-min drive, 5 km radius)
6. Decide how you want to model impact:
   
     - **Full Potential Results**  
       *Shows total opportunity — ignores cannibalization from nearby own locations*
     - **Cannibalized Results**  
       *Adjusts for overlap with your own locations in the same catchment*

![Screenshot 2025-05-25 at 21.28.23](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-25%20at%2021.28.23.png?width=670&height=441&name=Screenshot%202025-05-25%20at%2021.28.23.png)

7\. Click **Add Dataset** to complete

![Screenshot 2025-05-25 at 21.31.01](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-25%20at%2021.31.01.png?width=670&height=441&name=Screenshot%202025-05-25%20at%2021.31.01.png)

 

8\. Select the dataset to visualize on the map.

![Screenshot 2025-05-25 at 21.36.06](https://info.targomo.com/hs-fs/hubfs/Screenshot%202025-05-25%20at%2021.36.06.png?width=670&height=447&name=Screenshot%202025-05-25%20at%2021.36.06.png)

 

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