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What are Zones and Administrative Areas in TargomoLOOP?

What is a Zone?

A zone is a custom-defined shape on the map that you create or import.

  • It represents a specific area of interest for your analysis
  • You can draw zones manually or import them in bulk (e.g., all malls in a country)
  • Zones are flexible and tailored to your business needs

What can you do with Zones?

  • Plan network expansion in specific areas
  • Analyse total population, footfall, or demand within a zone
  • Group and manage locations based on real-world business boundaries

Real-life examples of Zones

  • A shopping mall boundary (e.g., Westfield mall area)
  • A retail park or commercial complex
  • A city neighborhood targeted for expansion
  • A delivery zone for a dark store or cloud kitchen
  • A franchise territory defined by your business

Example:
A retail brand draws zones around high-potential neighborhoods in Berlin and evaluates which zone has the highest purchasing power before opening a store.

What is an Administrative Area?

An administrative area is a predefined geographic boundary created by government or official bodies.

  • These are standardized and fixed boundaries
  • Examples include postcodes (PLZ), districts, municipalities, or regions
  • You cannot modify these boundaries

What can you do with Administrative Areas?

  • Analyse data at a standard geographic level
  • Compare performance across regions or districts
  • Align your analysis with official data sources

Real-life examples of Administrative Areas

  • Postcodes (PLZ) in Germany
  • Districts or boroughs (e.g., Berlin Mitte, Hamburg Altona)
  • Municipalities or cities
  • Census tracts or statistical areas

Example:
A supermarket chain compares average income and population across different postcodes to decide where to expand next.

Key difference between Zones and Administrative Areas

  • Zones = custom, flexible, business-defined
  • Administrative areas = fixed, official, standardized

When should you use each?

  • Use Zones when you want to analyse specific business areas (e.g., malls, delivery zones, expansion clusters)
  • Use Administrative Areas when you need standardized comparisons (e.g., postcode-level benchmarking)